It's all about speed and compatibility. The connection type is important to consider when upgrading, as the motherboard plays a critical role in the decision.
So, SATA is slower, cheaper, and more compatible, but NVMe is faster. The trade-off is your computer compatibility and what you need to do (speed) for games, productivity, or whatever you want to do.
The SSD market is highly innovative, and the market leaders excel in different areas. Samsung SSDs dominate the high-performance market, especially the EVO and PRO series, which offer lightning-fast performance and endurance to those who need the very best for their professional computers and applications.
Western Digital SSD and Seagate SSD have an array of products for gaming and network storage. Their pro-series provides a balance of speed, stamina, and expandability for home and commercial use.
When it comes to ruggedness and sturdiness, Toshiba desktop hard drives and Hitachi desktop HDD drives are often considered the most reliable. These are often preferred in enterprise desktop computers and workstations requiring long-term reliability.
Kingston SSD and Crucial SSD are best for enterprise and affordability. These companies are known for their compatibility and stability in the office, and for offering reliable value computing for everyday needs.